A Copywriter’s Journey to United for Hope

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Louise Rooney has known Tara since they attended school together and been a copywriter with United for Hope since its inception. She helps put together much of United for Hope’s communication materials.

My name is Louise Rooney, I am a copywriter from Northern Ireland. I’ve known Tara, founder of United for Hope, for quite a few years as we went to school together. I have been working in advertising for more than 20 years now, both for agencies and now as a freelance. The internet – and a wide network of colleagues established over time – enable me to work on all kinds of pro
jects across the UK with all kinds of businesses and brands, big and small.I have had the privilege to work with United for Hope since its inception, helping to put together all kinds of communications materials. It is an incredible and fascinating project that has given me a global view of how the world works and what needs to be done.

Tara and the team are an inspiration and their bravery in transforming the lives of Indian people – especially women and children with the strong focus on sanitation and education – is nothing short of incredible. These are the things we in the West take entirely for granted as a right not a privilege.

Tara roped me in as she knew what I did and I was always more than happy to help. I run a busy business but have always tried to make time for United for Hope. At the end of last year, Tara asked me to help out with creation of a new website for a project aimed at bringing farmers together in a co-operative model. I got to name it and now Grow Good Farms is really taking shape. It is such an exciting venture in an area (agriculture) that really lacks coordination and support and where people work really hard in blistering conditions for little reward. Grow Good Farms is set to change that by bringing support and innovation in practical ways. There is so much potential.

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